Like all marketing messages, infographics start out with a good plan (and a good story). What are you trying to do with your infographic? Do you want to establish yourself as an information source? Bring new customers to your website? Capture email addresses? Get more followers on social networks? Earn mentions in blogs? Boost your search rankings?Īll of those objectives are tempting, but stay focused! Prioritize your objectives and don’t include anything that doesn’t help you reach the most important ones. □□ As a valued reader, you can save $750 if you act now! Sale Ends Wednesday! CLICK HERE TO LEARN MORE Get back into the game with an unbeatable conference experience and expert training at Social Media Marketing World in sunny San Diego, California-from your friends at Social Media Examiner. What you may not have fleshed out are your objectives, or the why of your topic.Īs a small business marketer, you can probably only pick one or two events to attend each year. Picking a topic for your infographic is the easy part you probably already know what subject you want to tackle. You’re crafting a tool you can use to achieve a particular objective, and that takes planning. #1: Plan Your Story Around Your ObjectivesĪs a social media marketer, when you create an infographic, you aren’t just making a picture out of random data and a pretty font. Here are seven steps to creating your first infographic. If you want that attention on your marketing message, you’ll have to do more than share a picture surrounded by text. They also tend to function as linkbait for industry blogs, something that is appreciated by our SEO colleagues. Infographics get noticed, invite engagement, are highly flexible and are popular on social networks. Visual.ly shows why brands should use infographics.Įxamples of companies using infographics include Pepsi, Kraft, Pritikin, Coupon Chief, Marvel, and. They combine charts, diagrams, pictures and stylized text into a visually pleasing package. What that means for brands is visual storytelling is essential to delivering highly effective messages.īecause of that, infographics, a hybrid of images and text, have become a great fit for social media marketing. The fact is, our evolving brains continue to interpret images faster than text. ![]() We didn’t start using alphabets until about 5500 years ago. Modern humans have been around for about 200,000 years and for almost all of that time (97%, to be precise), we’ve survived by reading just the visual imagery around us. In this article, you’ll discover how to craft infographics that are widely shared. ![]() Infographics are powerful ways to get attention. ![]() Are you considering infographics for your marketing?Ĭan you effectively communicate visually?
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